PUMA celebrates iconic video game Tetris with new collection
Herzogenaurach, Germany, October 17, 2019 – Sports company PUMA has created a collection celebrating TETRIS®, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces.
Ingeniously simple and timelessly engaging, TETRIS®, which was created by Russian video game designer Alexey Pajitnov, has been a favourite among video gamers of all ages since its debut in 1984.
The PUMA x TETRIS collection includes PUMA’s future-retro sneakers RS 9.8 and RS-X in daring colors inspired by the game, with falling Tetriminos sprinkled across the heel. Reflective trimmings and a 3D heat-cut TETRIS® tongue logo add to the striking look of the RS-X. The phrase “HARD DROP” printed on the RS-X’s 3D heel is a nod to the command in the game, which makes the Tetriminos land instantly.
Like how you aim to clear lines by forming complete rows of Tetriminos in TETRIS®, there can’t be any gaps in the outfit. The collection includes apparel such as the PUMA x TETRIS XTG Track Jacket, which has PUMA’s cat logo printed on the chest and Tetriminos arranged in the shape of PUMA’s classic formstrip design element on the back. The matching PUMA x TETRIS Tee and PUMA x TETRIS XTG Track Pants complete the look.
To get that geometric glow, the PUMA x TETRIS collection, available for adults and kids, drops globally on PUMA.com, PUMA stores and select retailers on October 17.
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PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
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